New

Apple Watch Series 7

Full screen ahead.

From $399

Buy

Learn more

Watch the film

Apple Watch SE

Heavy on features.
Light on price.

From $279

Buy

Learn more

Which Apple Watch is right for you?

  • NewApple Watch Series 7From $399BuyLearn more
    • 45mm or 41mmSwimproof1Most crack-resistant
      front crystalCertified IP6X dust resistant1
    • Always-On Retina display
      Nearly 20% larger than Apple Watch SEOver 50% larger
      than Series 3
    • Blood Oxygen app2
    • ECG app3
    • High and low heart
      rate notificationsIrregular heart
      rhythm notification4
    • Emergency SOS5International
      emergency calling6Fall detection
    • Cellular available7Family Setup — pair multiple
      watches with one iPhone8
  • Apple Watch SEFrom $279BuyLearn more
    • 44mm or 40mmSwimproof1 
        
    • Retina display
      Over 30% larger
      than Series 3 
    •  
    •  
    • High and low heart
      rate notificationsIrregular heart
      rhythm notification4
    • Emergency SOS5International
      emergency calling6Fall detection
    • Cellular available7Family Setup — pair multiple
      watches with one iPhone8
  • Apple Watch Series 3From $199BuyLearn more
    • 42mm or 38mmSwimproof1 
        
    • Retina display


       
    •  
    •  
    • High and low heart
      rate notificationsIrregular heart
      rhythm notification4
    • Emergency SOS5 
        
    •  

Compare all models Shop Apple Watch

Let the holidays be filled with great gifts.

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Apple Fitness Plus

Get 3 months free when you
buy an Apple Watch.9Shop Apple WatchLearn about Apple Fitness+

Special Carrier Deals at Apple

Buy an Apple Watch with GPS + Cellular.
Get up to $100 back after activation.10

Shop Apple Watch 

Get up to $210 toward a new Apple Watch.11

With Apple Trade In, just give us your eligible Apple Watch and get credit for a new one. It’s good for you and the planet.

Find your trade-in value 

Get 3%
Daily Cash back
with Apple Card.

And pay for your new Apple Watch over
24 months, interest‑free when you choose to
check out with Apple Card Monthly Installments.

Learn more 

Apple Watch Studio

Any case. Any band.
Any style you want.Create your style

Why Apple Watch

It’s the ultimate device for a healthy life.

Learn more 

watchOS 8

A look inward. A leap forward.

See what’s new 

Apple Watch essentials

Smooth styles
in sharp shades.

Shop the latest bands 

Say it in a way
only you can.

Discover new engraving options for AirPods. Mix emoji, text, and numbers.

Learn more Free deliveryAnd free returns. See checkout
for delivery dates.Learn more
Pay monthly at 0% APRYou can pay over time when you choose to check out with Apple Card Monthly
Installments.†Learn more
Online
Personal SessionFrom basics to pro tips, get
more out of your new Apple Watch with the help of a Specialist.Learn more

Get more out of Apple Watch

Apple One

Bundle up to six Apple services.
And enjoy more for less.

Try it free12 

Learn more

Apple Music

Over 75 million songs. 3 months on us.

Try it free13 

Learn more

Three rings. One goal.

See how to close your Activity rings
on Apple Watch

Health app

Now with a healthy dose of updates.

Learn more 

Apple Research app

The future of health research is in you.

Learn more 

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  1. Apple Watch Series 7, Apple Watch SE, and Apple Watch Series 3 have a water resistance rating of 50 meters under ISO standard 22810:2010. This means that they may be used for shallow-water activities like swimming in a pool or ocean. However, they should not be used for scuba diving, waterskiing, or other activities involving high-velocity water or submersion below shallow depth. Series 7 is also rated IP6x dust resistant.
  2. Blood Oxygen app measurements are not intended for medical use, including self-diagnosis or consultation with a doctor, and are only designed for general fitness and wellness purposes.
  3. The ECG app is available on Apple Watch Series 4 and later (not including Apple Watch SE) with the latest version of iOS and watchOS. See apple.com/watch for compatibility details. ECG is not intended for use by people under 22 years old. With the ECG app, Apple Watch is capable of generating an ECG similar to a single-lead electrocardiogram.
  4. Irregular rhythm notification requires the latest version of watchOS and iOS. It is not intended for use by people under 22 years old or those who have been previously diagnosed with atrial fibrillation (Afib).
  5. Apple Watch Series 7 (GPS + Cellular) and Apple Watch SE (GPS + Cellular) can use a cellular connection for Emergency SOS. To use Emergency SOS on an Apple Watch without cellular, your iPhone needs to be nearby. If your iPhone isn’t nearby, your Apple Watch needs to be connected to a known Wi-Fi network and you must set up Wi-Fi Calling.
  6. The international emergency calling feature requires an Apple Watch Series 7 (GPS + Cellular) or Apple Watch SE (GPS + Cellular) model. For a list of supported countries and regions, see apple.com/watchos/feature-availability.
  7. Wireless service plan required for cellular service. Contact your service provider for more details. Connection may vary based on network availability. International roaming is not supported. Check apple.com/watch/cellular for participating wireless carriers and eligibility. See support.apple.com/en-us/HT207578 for additional setup instructions.
  8. Not all features will be available if the Apple Watch is set up through Family Setup. Wireless service plan required for cellular service. Contact your service provider for more details. Check apple.com/watch/cellular for participating wireless carriers and eligibility.
  9. $9.99/month after trial. Offer good for 3 months after eligible device activation. One subscription per Family Sharing group. Plan automatically renews until cancelled. Restrictions and other terms apply.
  10. T-Mobile Special Offer: Get a $100 rebate from T-Mobile/Sprint when you purchase a GPS + Cellular Apple Watch between October 8, 2021 and December 31, 2021 (offer subject to change) and add a Paired DIGITS mobile internet plan. Available at participating Apple Store locations and Apple.com. Tax on pre-rebate price due at sale. Qualifying credit, new mobile line activation, and redemption required. If you have cancelled lines in past 90 days, you may need to reactivate them first. Apple may provide certain information about your device and purchase to T-Mobile/Sprint to facilitate and verify your eligibility for this Special Offer. $100 rebate via virtual prepaid Mastercard® Card, which you can use online or in-store via accepted mobile payment apps; no cash access & expires in 6 months. Card is issued by Sunrise Banks N.A., Member FDIC, pursuant to a license from Mastercard International Incorporated. Mastercard is a registered trademark, and the circles design is a trademark of Mastercard International Incorporated. Use of this card constitutes acceptance of the terms and conditions stated in the Cardholder Agreement. This promotion is not associated, sponsored, or endorsed by Mastercard or Sunrise Banks N.A. Lines must be active and in good standing when card is issued. Allow 6-8 weeks fulfillment of offer requirements. Max 12/account. May not be combined with some offers or discounts.

    Verizon Special Offer: Get a $100 Gift Card. Activate your GPS + Cellular Apple Watch on your iPhone. Requires new postpaid smartwatch line. Select any Verizon consumer postpaid data plan. How to Redeem: Submit promotional application through http://www.vzw.com/myverizon within 30 days of activation. Apple may provide certain information about your device and purchase to Verizon to facilitate and verify your eligibility for this Special Offer. Receive a $100 Verizon e-Gift Card when you activate an Apple Watch purchased from Apple Retail or Apple.com between October 8, 2021 and December 31, 2021 (offer subject to change) on any Verizon consumer postpaid plan. Redeem via your Notifications on the My Verizon app or http://www.vzw.com/myverizon. Customer must submit for redemption within 30 days of activation, and device must remain activated for 45 consecutive days. May not be combined with other promotional offers. We reserve the right to charge the amount of the Verizon e-Gift Card to your Verizon Wireless account if service is canceled within 12 months or change your price plan from an eligible plan. Your Verizon e-Gift Card will be sent via email within 8 weeks after receipt of claim to the submitted email address. This gift card can be used to buy merchandise & services at stores/kiosks operated by Verizon or at verizon.com. Gift cards cannot be used at Verizon Authorized Retailer locations. Gift cards can be used to pay a Verizon Wireless or Fios bill by visiting verizon.com or using the My Verizon app (wireless bills only) or My Fios app. Do not mail printed copy of digital gift card with your bill. For card balance call 1.800.876.4141 or dial #GIFT (#4438) from your wireless device. Gift cards are non-refundable and cannot be returned for a cash refund, except in those states as required by law. Use of gift card constitutes acceptance of all terms & conditions. Treat this card like cash, neither Verizon nor Apple is responsible for gift cards that have been lost, stolen, or damaged. Gift cards do not expire and are not subject to dormancy or other fees. Gift cards may not be used for resale, advertising, marketing, sweepstakes or other promotional purposes without consent. Offer not available to Visible customers.
  11. Trade‑in value based on an Apple Watch Series 6 Stainless Steel 44MM Cellular in good condition. Trade-in values will vary based on the condition, year, and configuration of your eligible trade-in device. Not all devices are eligible for credit. You must be at least 18 years old to be eligible to trade in for credit or for an Apple Gift Card. Trade-in value may be applied toward qualifying new device purchase, or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. Sales tax may be assessed on full value of a new device purchase. In-store trade-in requires presentation of a valid photo ID (local law may require saving this information). Offer may not be available in all stores, and may vary between in-store and online trade-in. Some stores may have additional requirements. Apple or its trade-in partners reserve the right to refuse or limit quantity of any trade-in transaction for any reason. More details are available from Apple’s trade-in partner for trade-in and recycling of eligible devices. Restrictions and limitations may apply.
  12. The Apple One free trial includes only services that you are not currently using through a free trial or a subscription. Plan automatically renews after trial until cancelled. Restrictions and other terms apply.
  13. $9.99/month after free trial. No commitment. Plan automatically renews after trial until cancelled.
  •  Apple Card Monthly Installments (ACMI) is a 0% APR payment option available to select at checkout for certain Apple products purchased at Apple Store locations, apple.com, the Apple Store app, or by calling 1-800-MY-APPLE, and is subject to credit approval and credit limit. See https://support.apple.com/kb/HT211204 for more information about eligible products. Variable APRs for Apple Card other than ACMI range from 10.99% to 21.99% based on creditworthiness. Rates as of April 1, 2020. If you choose the pay-in-full or one-time-payment option for an ACMI eligible purchase instead of choosing ACMI as the payment option at checkout, that purchase will be subject to the variable APR assigned to your Apple Card. Taxes and shipping are not included in ACMI and are subject to your card’s variable APR. See the Apple Card Customer Agreement for more information. ACMI is not available for purchases made online at the following special stores: Apple Employee Purchase Plan; participating corporate Employee Purchase Programs; Apple at Work for small businesses; Government, and Veterans and Military Purchase Programs, or on refurbished devices. iPhone activation required on iPhone purchases made at an Apple Store with one of these national carriers: AT&T, Sprint, Verizon, or T-Mobile.
  • To access and use all the features of Apple Card, you must add Apple Card to Wallet on an iPhone or iPad with the latest version of iOS or iPadOS. Update to the latest version by going to Settings > General > Software Update. Tap Download and Install.
  • Available for qualifying applicants in the United States.
  • Apple Card is issued by Goldman Sachs Bank USA, Salt Lake City Branch.
  • Case and band combinations can be made within collections (Apple Watch, Apple Watch Nike, and Apple Watch Hermès) only.
  • Apple Watch Series 7 requires an iPhone 6s or later with iOS 15 or later. Apple Watch SE and Apple Watch Series 3 require an iPhone 6s or later with iOS 14 or later.
  • Features are subject to change. Some features, applications, and services may not be available in all regions or all languages. View complete list.
  • Bands subject to availability.

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More ways to shop: Find an Apple Store or other retailer near you. Or call 1-800-MY-APPLE.United StatesCopyright © 2021 Apple Inc. All rights reserved.Privacy PolicyTerms of UseSales and RefundsLegal

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